About Us


The term “Third World’ is believed to have been coined by French demographer and historian Alfred Sauvy in 1952. It was used to refer to emerging and developing nations around the world and interestingly, in its original form; it alluded to the notion of creativity, innovation and an alternative way of thinking from the first and second world countries.

It referred to nations that possessed huge potential for development and growth. This word “Third World’ was never intended to be used in reference to supposed ignorance, poverty, lack or disease: instead it described people who were solution focused with an ability to solve problems because of an ability to think ‘out of the box’ While nations like those within BRICs strive to change this perspective in the political and economic spheres, we believe the old mindset around Third World nations and their people still exists within civil society.

This is why the 4Change Foundation was created:
To change the mindset of the people of our nation. Starting with how they perceive themselves to realising their potential and creating platforms for them to become engaged, active citizens.

It is our goal to eradicate systemic poverty in our nation by changing the mindset from seeking a ‘handout’ to becoming creative and industrious at all levels of society.

Thus it is our desire to re-establish the original connotation of the term ‘Third World’.


To produce a leadership culture that engineers nation transformation


To provide the environment and facilities necessary to establish, educate and
empower agents of change through proven systems and processes


Maxwell Holland
Founder & CEO
+27 71 482 9202
Tazmin Holland
Managing Director
+27 72 839 1893
Pr. Bryan Millar
Managing Director
+27 76 431 1389
Vinolia Machel
Program Manager
+27 84 418 0861
Gift Prince Ngejane
Program Manager
+27 74 221 4431